How a Multi-Location Retailer Cut Lead Cost Under $3.50

Justin Massey

Published on: 24/09/2026

About 309 leads a month on $899 in ad spend, at $2.49–$3.35 per lead. The method a multi-location business in our own family of companies runs daily.

case studylocal marketingai visibility

AI Marketing for Local Businesses in Houston: What It Actually Means (and What It Costs)

Justin Massey

Published on: 23/07/2026

What AI marketing actually does for a Houston-area local business — daily content, AI answering, review automation, and AI-search visibility — with real numbers.

ai marketinglocal businesshouston

How to Show Up When Customers Ask ChatGPT Who to Call

Justin Massey

Published on: 23/07/2026

Customers now ask AI assistants who to hire. How AI picks the businesses it names — and the six signals that get a Texas local business on that list.

ai marketinglocal businesshouston